24% of US broadband households with fixed broadband service likely to upgrade in the next six months

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In the third quarter of 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis. While consumers report broadband performance is keeping pace with the increased demand, in Q3 2020, 24% of fixed broadband households reported plans to upgrade their speed in the next six months, compared to 18% in 2Q 2020. “Broadband upgrade plans indicate many households see some COVID-19-related changes as permanent,” said Steve Nason, Research Director, Parks Associates. 45% of US broadband households subscribing to three or more streaming services and many consumers are planning to add new services.


24% of US broadband households with fixed broadband service likely to upgrade in the next six months