Ofcom

UK adults spend an average of four and a half hours online a day – up by 10 minutes from 2024. Most time online is on a smartphone. One in 20 people remain without internet access at home. Half (51%) of time online is spent on services owned by Alphabet or Meta. Smartphone users use on average 41 apps in a month. Google is still the most-used search service, but Gen AI services are changing the sector. YouTube, Facebook/Messenger and Instagram are the top three social media services. WhatsApp is the top messaging app and is growing. Most (59%) UK adults use online intermediaries for their o

This annual publication looks at what people in the UK are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet. In May 2024, UK adults spent an average of 4 hours 20 minutes a day online, across smartphones, tablets and computers.  Almost half (48%) of the time UK adults spend online is on services owned by Alphabet or Meta. Reddit was the fastest-growing large social media platform in the UK, reaching more than half of UK online adults by June 2024. Eighteen to 24-year-old TikTok and Snapchat visitors spe