One-Fourth of US Households Subscribe to Broadband But Not Pay-TV
A new analysis by The Diffusion Group (TDG) finds that the number of US households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42 percent in the five-year period. “By 2025, nine-in-ten US households will use residential broadband, of which roughly half will use a pay-TV service from a legacy or virtual MVPD [Multichannel Video Programming Distributor],” said Paul Hockenbury, veteran industry researcher and TDG senior analyst.