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Another month, another record for online video viewership. The most recent comScore data reports that an all-time high of 188 million U.S. consumers watched an estimated 38 billion Web videos in August.

Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. Overall, video ads reached 54% of the total U.S. population an average of 58 times during the month. Google Sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion. Adap.tv ranked third with 1.2 billion ads in August, and was trailed by Hulu with 1.1 billion. Just missing the billion-mark was SpotXchange Video Ad Marketplace, with 911 million ad served, last month. Hulu delivered the highest frequency of video ads to its viewers with an average of 51, while Google Sites delivered an average of 19 ads per viewer.


August: U.S. Consumers Watch Nearly 38 Billion Web Videos
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Universal Music Group’s bid to buy EMI Music is on track to win final approval from European regulators any day — leaving the Federal Trade Commission as the last regulatory hurdle for the mega-merger.

“The big question is what’s the FTC going to do?” said Jodie Griffin, a staff attorney at Public Knowledge, which has been lobbying the commission to block the deal. “A lot of eyes are on focused on the FTC,” Griffin said. And with good reason: The $1.9 billion acquisition has the potential to shape the music industry and digital distribution for years to come. The deal involving UMG, the largest major record label in the world, has drawn comparisons to AT&T’s attempt to acquire T-Mobile in its sheer size and scope. Regulators in Japan, New Zealand and Canada have already greenlighted the deal.


Universal-EMI merger hinges on FTC approval
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What is the Internet? It used to be simple. If you were a regular Internet user, you used a modem to commandeer your telephone line and you called into a service provider. Once connected, you'd enter the Netscape address and Netscape's servers would send you information over the network of networks. Nowadays, things are much more complicated. Every time you load a web page, it calls out to dozens of other servers, which often dynamically send content to that original page. Meanwhile, service providers like Akamai and Edgecast hold copies of many websites' content close to users to speed up the delivery of that information. Add it all up and you are a far cry from the relatively simple architecture of yesteryear. It's hard even for the big bandwidth providers to tell what's going on. Today, we met a company that can map out this new world of the Internet; Deep Field can decode the tangled web.


'We're Literally Watching the Internet Be Rebuilt'
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If all goes smoothly, late on the night of November 7th we'll know whether President Obama has won reelection. But six weeks is a long time to wait, so we look to the polls -- eat, breathe, and sleep the polls -- until we can have the real thing.

For those following closely, no analyst is more dearly beloved than Nate Silver at The New York Times, and Silver pointed to a little discrepancy in the polling numbers that is, for the moment at least, complicating matters: President Obama is polling more strongly in the polls that call cell-phone numbers in addition to landlines. "Why is this happening?" Will Oremus writes at Slate. "The most obvious answer is that Obama enjoys more support among minorities and the young, who are less likely to have landlines. A possible separate factor is that Obama seems to do better in live-interview polls, while Romney benefits from automated polls." This question is basically one of how the uneven distribution of a technology -- cellphones, in this case -- correlate with votes come Election Day. This very same question underlies one of the most famous case studies of polling failure in history: the 1936 Literary Digest presidential poll, which took place at a time when roughly 40 percent of households had telephones, and which wrongly predicted Kansas Governor Alf Landon would carry the day. Was the distribution of telephones what skewed the results? That's long been the story, but new research says otherwise.


Cellphones Skew Political Polls: Did Landlines Do the Same Thing in 1936?
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In recent years, when Forbes magazine has put out a list of "most wired" cities, Seattle has been 1, 2 or 3. We're used to streaming a Netflix movie anytime, downloading gargantuan files and having a smartphone as another appendage. But the future — even the present — hasn't quite arrived in parts of Washington.

Remote, often rugged-terrain areas with small populations remain on the dark side of the digital divide — meaning everything from working from home to checking the latest Facebook posting to booking a flight online goes ... a little ... slow. Real ... slow. According to the National Telecommunications and Information Administration, just under 2 percent of the state's population, about 136,000 people, can only get Internet access at basically dial-up speed. These gaps in broadband coverage are about more than the convenience of watching Netflix movies, says the state's Broadband Office. They're about small businesses being able to use the Internet to market their services, students being able to take an online course and individuals in isolated areas having a level playing field with competitors in the cities, says Wilford Saunders, who heads the state agency. No level field, and the populations in those small towns will keep evaporating, says Saunders.


Living on the dark side of the digital divide
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AT&T is looking at investing in its unit that operates wirelines in rural locations, rather than divesting the business as the company has considered previously, Chief Executive Randall Stephenson said. AT&T will detail its plans on Nov. 7.

The company has a "line of sight for a broadband solution" for the operations that aren't covered by its U-verse television and broadband service. AT&T has said it would consider selling its rural access line unit, but Mr. Stephenson hinted earlier this year that such a sale could prove complex. The difficulty comes from the lines spanning multiple states and therefore needing several regulatory approvals that would likely take significant time. He said finding an internal solution for the business would avoid having to go through that process. He also noted that AT&T's wireless service could ultimately prove to be a solution for fixed-line broadband connections in less-dense markets as its next-generation LTE network rolls out. AT&T is interested in buying a block of spectrum that Verizon Wireless is auctioning, and Stephenson continued to stress that regulatory uncertainty is holding back industry consolidation.


AT&T May Invest in Rural Lines Rather than Divest, CEO Says
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AT&T CEO Randall Stephenson commended the Federal Communications Commission for moving to review its rules for how much spectrum a carrier should be able to hold.

The tone from Stephenson is noticeably different from the combative stance AT&T and the FCC had last year amid the agency's review of AT&T's failed $39 billion T-Mobile USA acquisition. Stephenson, speaking at the Goldman Sachs Communacopia Conference, said that he "applauded" the FCC's move. He said that a lack of clarity from regulators was causing a "pause" in deals between carriers. At its Sept. 28 meeting, the FCC is expected to begin exploring rules that determine the agency's so-called spectrum-screen, which it uses when reviewing spectrum transactions. If a carrier acquires too much spectrum and violates the screen, the deal is more closely scrutinized. Currently, the screen is different for each proposed transaction. The rulemaking is expected to look at spectrum transfers between companies and will likely explore whether to treat lower-band spectrum differently than higher-band radio waves. Stephenson said that the rulemaking is the "only chance" the wireless industry has to get more clarity on how much spectrum carriers can hold. He said he welcome the opportunity for carriers to add their views and data to the public record on the issue. "Right now there is zero clarity on what spectrum holdings are allowed," he said.


AT&T CEO praises FCC's move on spectrum holdings
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AT&T is seeking Federal Communications Commission permission to acquire two WCS 2.3 GHz licenses from San Diego Gas & Electric, saying they will enable the operator to expand its wireless broadband capacity and provide more robust mobile broadband services in San Diego.

The proposed transaction would assign 10 MHz of C and D Block WCS spectrum to AT&T in San Diego, according to an FCC public notice. Speaking yesterday at the Goldman Sachs Communacopia Conference, AT&T CEO Randall Stephenson said those spectrum transfers, along with Verizon Wireless' 700 MHz B Block spectrum -- which Verizon intends to sell and AT&T plans to bid for -- could give AT&T a solid spectrum position for the next three to five years.


AT&T grabs more WCS spectrum for LTE buildout
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Verizon Communications CFO Fran Shammo said that Verizon Wireless now has enough spectrum to handle its capacity needs for the next four to five years. He called the carrier's recently approved $3.9 billion purchase of nationwide AWS spectrum from a group of cable companies "an absolute strategic acquisition for us."

Speaking at the Goldman Sachs Communacopia Conference, Shammo said there is now no real urgency for the next four to five years. That said, he noted that over time as usage on the carrier's EV-DO network declines, Verizon will start repurposing some of its 3G spectrum for LTE service. The Verizon finance chief said that by mid-2013 the company will have filled in its 3G coverage footprint with LTE service using its 700 MHz spectrum. At that point, he said, Verizon may start deploying its AWS spectrum for LTE in certain cities.


Verizon's Shammo: We have enough spectrum for 4-5 years
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A coalition of consumer advocate groups gathered in Columbus (OH) to protest legislation that would end the guarantee of landline telephone service in Ohio.

The telecommunications industry says it's a waste of resources to continue maintaining archaic landline equipment at a time when more and more consumers are walking away from the service. Mike Turner, executive director of United Seniors of Athens, said he is among those who live in an area where there is no cellular service. "35 years ago that was not a problem because all we had was two little copper wires coming into the house and that was our phone service and it worked," Turner said. "And without those two little copper wires coming into my house I would have no communication with the outside world and there'd be nothing I could do about it." Citizens to Protect Ohio Consumer Freedom released the results of a survey showing widespread public opposition to the proposal. The group’s president and Adams County Prosecutor David Kelley said, "Common sense dictates that ending the guarantee of basic landline service is bad for consumers. The polling results showing that nearly 75 percent of Ohioans oppose the law show that Ohioans well know good policy from bad policy."


Guaranteed Landline Phone Service Debated