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NBC's symphony strategy is starting to hit a bad note.
When Comcast took over the network in 2011, NBCUniversal Chief Executive Steve Burke put an emphasis on using one entertainment property to promote another. He dubbed the approach "Project Symphony." To be sure, the idea of media companies making use of their platforms to advertise their own assets and personalities is nothing new. ABC's "Good Morning America" has no qualms about using its valuable time to talk about "Dancing With the Stars." But NBC is becoming the most aggressive in doing this and if it continues it could harm the credibility of its news division.
The latest example was the episode of the news magazine "Rock Center," which featured a long segment devoted to promoting the new NBC sitcom "1600 Penn."
NBC has no qualms about using news unit as a marketing tool
The smartphone is no longer just a portable computer in your pocket. It has become the remote control for your life.
Want to flip off the living room lights, unlock your front door or get a reading of your blood pressure? All of this can be done through mobile apps that work with accessories embedded with sensors or an Internet connection. For several years, technology companies have promised the dream of the connected home, the connected body and the connected car. Those connections have proved illusory. But in the last year app-powered accessories have provided the mechanism to actually make the connections. That is partly because smartphones have become the device people never put down. But it is also because wireless sensors have become smaller, cheaper and ubiquitous. Big companies with strong brands have been heavily promoting the new uses for these gadgets.
Smartphones Become Life’s Remote Control
“We’re on the tail end of technology being special,” says John Maeda, president of the Rhode Island School of Design. “The automobile was a weird alien technology when it first debuted, then, after a while, it evolved and designers stepped in to add value to it.” “We have this exciting next step for design,” he said. “Now that we have enough technology to do anything, design can now begin to be better than the technology itself.” The worship of design has also taken designers out of the back offices and into top executive jobs. Engineers are still in the mix, to be sure. But they don’t rule the roost in product development, which may also be why tech products are easier to use, more human.
Design to Propel Technology Forward
The family of Internet activist Aaron Swartz is accusing federal prosecutors of driving him to commit suicide. Swartz, who was facing computer hacking charges, hanged himself in his Brooklyn apartment. He was 26. “Aaron’s death is not simply a personal tragedy. It is the product of a criminal justice system rife with intimidation and prosecutorial overreach," the family said. "Decisions made by officials in the Massachusetts U.S. Attorney’s office and at MIT contributed to his death."
Internet activist's family blames feds for suicide Family of Hacktivist Aaron Swartz Accuses MIT, U.S. Attorney of Contributing to His Suicide (WSJ) Internet Activist, a Creator of RSS, Is Dead at 26, Apparently a Suicide (NYTimes) A Data Crusader, a Defendant and Now, a Cause (NYTimes) Legal Case Strained Troubled Web Activist (WSJ)
The Obama Administration has few tools available to take action against violence in video games and entertainment content, attorneys say. “The government doesn’t have any power directly to address violent program content and the best thing they can do is jawbone, bringing relevant people into the White House and talking to them,” said Andrew Schwartzman, a communications attorney.
President Obama has few tools to fight violence in media, attorneys say
The Entertainment Software Association’s decision to even attend Vice President Joe Biden’s meeting on gun violence sent shockwaves through the gaming community.
Gaming site Gamasutra’s editor-in-chief Kris Graft said that talking with Vice President Biden was tantamount to accepting responsibility. “If you’re among the ‘game industry leaders’ entertaining this question in the court of the Vice President of the U.S.A. and his task force on gun control and violence, you, my well-meaning friend, are stating that you’re part of the problem, and therefore, you are part of the problem,” he wrote. Graft’s piece, in turn, set off a backlash of its own, with critics saying that the game industry has to continue to address the issue or risk being left out. As IGN writer Casey Lynch said in a response to Graft’s piece, “this conversation will happen, whether we’re a part of it or not.” That much, at least, is true.
Why the video game industry has to talk about gun violence
Representatives from the top video game publishers, including Electronic Arts and Activision Blizzard, participated in a meeting with Vice President Biden Jan 11 to discuss ways to curb gun violence in the United States.
Attendees at the meeting included Entertainment Software Association CEO Mike Gallagher, Electronic Arts CEO John Riccitiello and representatives from the Entertainment Software Ratings Board, ZeniMax Media, Take-Two Interactive, Epic Games, E-Line Media and video game retailer GameStop, according to the vice president's office. Texas A&M University, the University of Wisconsin-Madison and the Joan Ganz Cooney Center, a research lab that studies efforts to educate children through media, also had representatives present at the gun violence task force meeting. In addition, a video game industry consultant and leader of a government-funded study on the effects of video games on teenagers attended. Vice President Biden said the series of meetings showed the video game industry "was not singled out for help," noting that he met with entertainment trade association chiefs, according to a pool report. Vice President Biden said he came to the meeting with "no judgment" about video game companies, per the pool report. "You all know the judgment other people have made," he added.
Top video game publishers meet with Biden on gun violence Biden to video gamers: 'There is no silver bullet' (Politico)
Businesses and individual subscribers to Verizon's Internet service may have to pay a $35 fee to challenge piracy allegations, according to a leaked draft of the company's forthcoming Copyright Alert Program.
Subscribers could also face temporary service slowdowns to 256kbp if Verizon suspects its Internet tubes are being used for transporting copyrighted material. Torrentfreak posted a version of Verizon's Copyright Alert Program, purportedly swiped from the company's Web servers. A Verizon spokesperson told InfoWorld that "the document in question is a draft document, and was neither public nor even final" and that in coming weeks, the company "will be informing its customers about our education and mitigation program, at which time we will be able discuss the plan and its implementation." Though just a draft, the program makes for some interesting reading. It reflects the "six strikes plan" introduced in 2011 by major entertainment companies under the auspices of the Center For Copyright Information. Based on CFCI guidelines, online pirates who persist in sharing copyrighted music, movies, and television episodes will be sent a series of six increasingly severe alerts from their ISP. The alerts ultimately include such punishments as bandwidth throttling, temporary suspension of service, and copyright reeducation.
Verizon could charge users $35 to challenge anti-piracy claims
Google's Director of Engineering Ray Kurzweil, hired in December, wants to build a search engine that integrates artificial intelligence (AI). He envisions a world where search queries get answered without being asked.
Kurzweil believes the technology will not only keep track of calendar events and searches, but conversations, perhaps text messages, and emails sent and read. It will identify the words to semantically know specific questions and concerns to push information to the phone. While search will move past identifying keywords to understand synonyms, Kurzweil said search engines will need to do a better job of understanding intent.
Google To Build AI Into Search
Sen Jay Rockefeller (D-WV) may be retiring, but he’s going to go out with a bang.
In his formal announcement speech today, the high-ranking Democrat signaled that he intends to "keep up this intensity" until he exits the Senate in 2014. Several times he referred to a “no holds barred approach.” As chairman of the Commerce committee and the No. 2 member on the Finance committee, Sen Rockefeller has a lot of clout to pursue his pet issues, including those that impact the media, advertising and telecommunications industries. Among these are: Internet privacy, media violence and the initiative to update the nation’s communications and telecommunications laws. Sen Rockefeller will also be a leading voice in the debate over how to reduce gun violence. Within days of the Sandy Hook tragedy, he crafted a bill calling for a study of the impact of violent video games and violent programming on children. The Senator could also take on updates of aging communications and telecommunications laws, especially given his recent success in getting legislation passed that will lead to the establishment of a nationwide interoperable public safety network.
Chairman Rockefeller’s Final Years in Senate Will Be Intense Statement (Chairman Rockefeller)