YouTube Begins To Form Developer Channel Program

Google has been quietly developing a YouTube Developer Program with platform companies to bridge the gap between brand channels and viewers, according to companies participating in the program.

It will give brands more template-style options. The tools, developed by digital agencies, will support YouTube's move to build out its channel strategy -- another step closer to turning the video site into an online broadcast network. The BUDeSYSTEM from The Buddy Group, which developed a CMS powering the MyBusinessStory channel from Google and American Express, is one of three platforms with features YouTube recently approved to support channel partners. AARP signed on to use the CMS platform in preparation for YouTube's next upgrade, expected March 7.