Verizon wants to borrow T-Mobile and Vodafone's consumer data to take on Facebook and Google

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Verizon Communications wants to challenge Google and Facebook. So it's reaching out to some of its biggest rivals in the wireless industry for help. Now that the telecommunications company has completed its acquisition of Yahoo and rolled out Oath, a division which includes a wide collection of digital advertising assets, it is looking to ramp up its ability to challenge Google and Facebook in the sector.

The wireless giant is exploring building a data partnership with other top wireless players, including T-Mobile, Sprint, Vodafone and Telefónica, apparently. Specifically, Verizon wants to pool together more wireless consumer data that can be used for ad targeting. A big reason Google and Facebook are so dominant in digital advertising – besides the fact that their platforms reach huge audiences –is that they have powerful, accurate data sets on millions of consumers that can be used by advertisers to target people with more relevant ads.


Verizon wants to borrow T-Mobile and Vodafone's consumer data to take on Facebook and Google