Timeshifting TV Viewers Shifting Up Fast

According to a new study from The Nielsen Company, with almost 100 million US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers. The emergence of the DVR as a widely distributed device has changed viewing behaviors in many homes. The average person living in a DVR home watched 24 1/2 hours of DVR playback during the second quarter of 2010.