Time Warner’s CEO says its $85 billion sale to AT&T is all about battling Google and Facebook

Data, data, data. Who’s got it? Tech giants like Google and Facebook, who provide a service directly to their users, and then use that data for ad targeting. It’s why they are dominating online advertising today. Who doesn’t? A traditional media giant like Time Warner, which owns brands like HBO and CNN, but which doesn’t have a direct connection with viewers because it sells its channels through a cable provider. That, in essence, is why Time Warner has agreed to sell itself to AT&T — a company that has a direct link with consumers — Time Warner CEO Jeff Bewkes said.