Television networks want you to watch the commercials

TELEVISION NETWORKS WANT YOU TO WATCH THE COMMERCIALS
[SOURCE: Associated Press, AUTHOR: David Bauder]
Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks. They're incorporating more product pitches into programming. Two experimental programs without traditional commercial breaks will premiere this fall. NBC has even called on Jerry Seinfeld for help. This is all being done to stop viewers with digital video recorders from fast-forwarding through advertisements, or to circumvent those that do.
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