A Slow Rebound For Newspapers

According to Borrell Associates, print newspaper ad revenues are expected to increase 2.4% next year, and then in single digits over the next few years, through 2014. According to Colby Atwood, president of Borrell Associates, the outlook for the industry will improve even more after next year. By 2014, newspaper income will be up a total of 8.7% over the 2009 figures, to slightly more than $39 billion (not including online revenues). But this doesn't mean the old business model is coming back, the group said. "Even at 2014 levels of just under $30 billion, newspaper advertising won't be anything near the $55 billion we saw earlier this decade. Nor will it ever return to that level."