Sen Cortez Masto Introduces Bill to Protect Americans' Data Privacy

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Sen Catherine Cortez Masto (D-NV) introduced the Digital Accountability and Transparency to Advance (DATA) Privacy Act to strengthen data privacy protections for American consumers. The legislation would:

  • Empower consumers by allowing them to request, dispute the accuracy, and transfer or delete their data without retribution in the form of price or service discrimination by companies.
  • Ensure accountability and oversight by providing new authorities to state Attorneys General and the Federal Trade Commission that allow them to levy civil penalties for violations, and expanding the National Science Foundation’s research into privacy-enhancing technology.
  • Protect consumer data by
    • Requiring reasonable, equitable and forthright standards to be applied to all data collection, processing, storage, and disclosure;
    • Requiring businesses to provide users with reasonable access to a method to opt out of personal data collection or sharing, as well as opt-in consent when collecting or disclosing sensitive data or disclosing data outside of the parameters of the businesses’ relationship with the consumer;
    • Requiring companies collecting large amounts of personal data to use high-quality data protection standards and to appoint a Privacy Protection Officer to institute a culture of data and privacy protection at companies and to train staff at relevant companies; and
    • Requiring businesses that collect large amounts of personal data to provide access to a privacy notice that is concise, understandable to consumers and that accurately describes their privacy policies.

Cortex Masto Introduces Bill to Protect Americans' Data Privacy