Rehr To Boost NAB Value To Members

Bill Novelli, AARP's CEO, should expect a call soon from National Association of Broadcasters President Eddie Fritts. The House version of digital television transition legislation, short on funds to subsidize analog-to-digital converter boxes, could leave AARP members in the dark or paying for the privilege of keeping their TV sets running. But as Mr. Fritts battles on over DTV legislation, the lobbying organization is also preparing to welcome a new leader, former National Beer Wholesalers Association President David Rehr. One of DC's top lobbyist, this K Street-connected Republican and big fund raiser will be taking over the NAB December 5. He's vowed to "increase the value proposition for the association's members." He told the NAB board, "What I do know is lobbying. I know how to make a message simple to communicate with a busy policymaker; I know how to form lasting relationships with members of Congress and ask for support when I need it. As beer wholesalers can tell you, I don't take no for an answer when it comes to advocating on behalf of my association on Capitol Hill." He continued, "Some of you may be thinking: What does this beer guy know about radio and television. Well, in all honesty, more than I knew about beer when I went to the National Beer Wholesalers Association. And if you ask beer wholesalers, they will tell you that I was a very passionate advocate for their interests."
http://www.broadcastingcable.com/article/CA6278638?display=Breaking+News...
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* Summary of Rehr's remarks to NAB board:
http://www.nab.org/newsroom/pressrel/Releases/102705_Rehr_to_Board.htm