The Real Problem With Google’s New Privacy Policy

[Commentary] While Google’s new policy does not expand the personal information it collects, it introduces new ways for Google to combine and share data across its own services. This transition to a unified service sets the course for future growth built on each user having a single profile across their online experience. But while Google is changing, the tools are not keeping up. While Google’s dashboard offers a number of tools, and one privacy policy can be simpler than several dozen, users are fundamentally losing the ability to manage and maintain different identities within the massive Google World. If we gain access to the public sphere using the currency of personal information, then users must also have greater control on how that information is given, stored, shared, and deleted.