The Publicity War Between AT&T and T-Mobile Is Getting Ugly

AT&T, T-Mobile and Verizon have long traded barbs over who offers the most reliable service, best price, and broadest wireless-service coverage. Now some are upping the ante with explicit poaching efforts—and litigation. This fall, both Verizon and T-Mobile launched promotions designed to lure in their competitors’ customers. Verizon’s “Bring Your Bill” campaign invites AT&T and T-Mobile customers to upload their bills or bring them in-store to get a counteroffer from Verizon. In November 2025, T-Mobile introduced “Easy Switch,” which asked AT&T and Verizon customers to share their login and password, then checked their rates with an automated tool and provided a personalized competing offer. T-Mobile’s new feature kicked off a technical cat-and-mouse game. AT&T twice implemented new security measures to block the tool, then sued T-Mobile in late November in a federal court in Texas. It alleged the Easy Switch tool intruded into AT&T’s computer systems and violated its terms of service “to harvest private customer account information and AT&T business information.” AT&T requested an injunction to prevent T-Mobile from accessing its computer systems and asked that the court order T-Mobile to destroy any data it obtained.