Nielsen: Newspapers getting more Web visits

Leading US newspaper Web sites are getting more visitors, and those visitors are coming more often, in what might be a small bright spot for an industry struggling with declining revenue. However, those visitors aren't spending much time on the newspaper Web sites. They averaged slightly more than a half-hour at the top 10 sites during all of December. The latest figures from Nielsen Online underscore the struggles that newspapers still face with how to translate their audiences into revenue. So far, online ads aren't generating enough dollars to offset losses from print, where ad sales worsened last year because of the recession.