Nielsen Finds Strong Interest in Anywhere, Anytime Connectivity

In a world where people are connected practically 24x7x365, it’s increasingly difficult to attract and hold the attention of people you’re trying to reach and engage. Indicative of the degree to which 24/7 connectivity is becoming the norm in industrialized society, Nielsen found that 76 percent of respondents worldwide said “they enjoy the freedom of being connected anywhere, anytime.” Consumers might love the flexibility to tap into the media channels of their choice wherever and whenever they want but “it represents a huge challenge for brands and content providers vying for our attention in a fragmented viewing arena,” Nielsen highlights in an April 1 blog post. And when it comes to watching video, bigger (screen size) continues to be better in viewers’ eyes. Sixty-three percent of respondents said so. Notably, nearly six in ten (59 percent) also think watching video on a mobile device is convenient. More than half (53 percent) said a tablet is as good as a PC or laptop computer.