Netflix Users Favor TV Over Movie Content

Networks looking to capture more dollars from Netflix and Amazon Prime appear to have a lot of runway ahead, according to new research. GfK data shows Netflix users preferred TV content to movies by a 77% to 23% margin. Amazon Prime had a greater spread at 79% to 21%. Since Hulu is loaded with recently aired TV episodes, it’s not surprising TV dominated there at 96%. Overall for the subscription video-on-demand (SVOD) services, TV dominated by about 81% to 19%. The research looked at some 2,300 viewing segments and the methodology had more than 500 subscribers to one or more of the services detailing their viewing habits once a day for a one-week period.