Netflix Chief Downplays Nielsen Plans to Measure Streaming Service Viewership

What does Netflix CEO Reed Hastings think about reported plans by Nielsen to measure viewership? "It's not very relevant," he said. "There's so much viewing that happens on a mobile phone or an iPad that [Nielsen won't] capture."

As for free-to-air TV, Hastings believes its days are numbered. "It's kind of like the horse, you know, the horse was good until we had the car," he said. "The age of broadcast TV will probably last until 2030."