Nearly 1/2 Of Smartphone Users Never Buy An App

Consumers may have downloaded upwards of three billion Apps for their smartphones, but there is a limit to what they will pay.

According to a survey of 400 smartphone users conducted by Asknet, nearly half of the respondents (45%) said they had never bought an application or software for their smartphones (34% said they hadn't done so because it "wasn't worth the time or the effort"). Of those who did purchase apps, 87% of them said they spent less than $50 in a year on them, while only 4% said they spent more than $100. Of those who bought apps for their phones, 61% bought music, while 41% bought games, 35% bought ringtones, 33% bought news, 29% bought GPS/location-based software and 27% bought business applications within the past year. However, when asked what they would like to buy more of, 63% said music, while 51% said business applications, 48% said GPS/location services and 37% said games. Meanwhile, more than a third of the survey respondents (38%) said they were frustrated with the cost of certain applications. At the same time, 29% said they were uncomfortable entering their credit card details to purchase them.