More sets, DVRs have changed the TV picture

Nearly 53% of all viewers watch TV alone, up slightly from five years ago, thanks to narrowly targeted programming and more sets in homes. Dramas such as ABC's Private Practice and Brothers & Sisters are most often watched alone. But reality series are frequently watched with other family members, while America's Funniest Home Videos and The Simpsons are often watched with kids. Ever wonder why networks promote premiere week so heavily? Early sampling is how most new shows get the bulk of their audience. On average, half of all viewers of new series that last a full season first see them in their first month on the air. Networks look for increased sampling throughout the season as a sign that shows are building word of mouth. NBC's Community got 28% of its total viewers with its premiere, but 20% of the audience tried it in the last four weeks of the season, an unusually high number. Scheduling changes also can give shows a boost: While 28% of Glee viewers saw this season's premiere, 18% watched for the first time during the 11th episode, when the show returned from a long break, behind Idol.