More than 200 companies are calling for a national privacy law. Here's an inside look at their proposal.

A broad coalition of more than 200 retailers, banks and technology companies is releasing new recommendations for national privacy legislation in a clear push to get out in front of lawmakers promising to rein in their data collection practices in the next Congress. The Business Roundtable’s consumer privacy legislation framework calls on the United States to adopt a national privacy law that calls on companies to give consumers more control of their data and form a national standard for breach notification. Recommendations to lawmakers include: 

• Streamlining existing federal data collection laws so there aren't conflicting regulations
• Ensuring any law has flexibility to determine what kind of consent consumers need to have for their data. It does specify that companies should recognize consumers' right to transparency about how their data is being used and provide ways for them to access and change their data, and delete it under certain circumstances. 
• Creating a national standard for breach notification laws that would take the place of state laws. 
• Putting the Federal Trade Commission as lead agency to enforce the law.