Mobile phones and tablets now make up 8 percent of video viewing
February 26, 2013
Mobile and tablet video viewing has seen huge growth in 2012, but it’s still a small piece of the overall cake: That’s one of the key takeaways from Ooyala’s 2012 Global Video Index report.
Based on hours viewed, tablets saw their usage grow 110 percent in 2012. Mobile phone video viewing grew 87 percent in that same time period. However, both device classes together still only accounted for 8.25 percent of all video viewing hours in December of 2012, compared to 4.15 percent at the beginning of the year. In comparison: Desktop viewing was still just shy of 90 percent in December.
Mobile phones and tablets now make up 8 percent of video viewing