Major Pay-TV Providers Lost About 1,895,000 Subscribers in 1Q 2021

The largest pay-TV providers in the US – representing about 95% of the market – lost about 1,895,000 net video subscribers in 1Q 2021. The top pay-TV providers now account for about 78.7 million subscribers – with the top seven cable companies having 43.1 million video subscribers, other traditional pay-TV services having about 28.9 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services having about 6.7 million subscribers.

• Top cable providers had a net loss of about 775,000 video subscribers in 1Q 2021 – compared to a loss of about 595,000 subscribers in 1Q 2020
  • Net cable losses in 1Q 2021 were more than in any previous quarter
• Other traditional pay-TV services had a net loss of about 865,000 subscribers in 1Q 2021 – compared to a loss of 1,150,000 subscribers in 1Q 2020
  • AT&T Premium TV had 620,000 net losses in 1Q 2021 – compared to 897,000 net losses in 1Q 2020
• Top publicly reporting vMVPDs had a net loss of about 255,000 subscribers in 1Q 2021 – compared to a loss of about 210,000 subscribers in 1Q 2020