IAB Puts a Human Face on the Privacy Debate

The ad networks and data brokers who track and trade online user information aren't the most cuddly bunch, from a public relations standpoint. So the Interactive Advertising Bureau makes a point of spotlighting the small publishers who benefit from online advertising technologies like behavioral tracking in an annual lobbying event called the Washington Fly-In. The IAB hopes this entrepreneurial group shows lawmakers the human side of an industry that is often depicted as remote and faceless. Though there isn't any pending privacy legislation in front of Congress, about 50 publishers who will take to Capitol Hill on Monday for meetings with members including Communications and Technology Subcommittee members Bobby Rush (D-IL) and Ed Towns (D-NY).