How Upworthy Used Emotional Data to Become the Fastest Growing Media Site of All Time
June 11, 2013
In a presentation at the Personal Democracy Forum, a New York City gathering on the intersection of tech and politics, Upworthy editorial director Sara Critchfield explained how the site, dedicated to resharing stories with social impact, is leveraging emotional data to become the fastest-growing media site in history.
Upworthy, which MoveOn founder Eli Pariser started in March 2012, clocked 8.7 million monthly unique visitors within its first six months and now garners more than 10 million uniques a month.
How Upworthy Used Emotional Data to Become the Fastest Growing Media Site of All Time