How President Trump Is Outspending Every 2020 Democrat on Facebook

Coverage Type: 

President Donald Trump’s re-election campaign has spent far more than any single Democratic presidential candidate on Facebook advertising, reprising a strategy that was central to his 2016 victory. Since entering the race late in April, former Vice President Joe Biden has pumped more than $1 million into Facebook ads, outspending President Trump’s campaign for three of the past four weeks. Much of President Trump’s spending on Facebook advertising in recent weeks has gone toward ads that have been seen by older Americans, particularly women 55 and older. Many of the Trump campaign’s ads on Facebook are designed to get users to provide their contact information and expand the size of the campaign’s already enormous list of supporters. Others solicit donations or peddle Trump merchandise. “Facebook ads are a really valuable source for building your email list, and the more emails you have on your list, the more money you’re going to raise online,” said Eric Wilson, a Republican digital strategist. “There’s a direct through line to resources for the campaign.”

How Trump Is Outspending Every 2020 Democrat on Facebook