How Apple's iCloud Could Squeeze Billions More From Tightfisted Music Lovers

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Seventy-six percent of iPhone users surveyed said they were likely or very likely to use Apple's forthcoming free iCloud service, according to a survey by RBC Capital Markets. But even more remarkable is the number of iPhone users that said they were somewhat likely to drop $25 per year for Apple's iTunes Match Service: 30% indicated they were willing to pay for the privilege of organizing (and laundering) their music in Apple's cloud. And that's good news for labels that signed on with Apple.


How Apple's iCloud Could Squeeze Billions More From Tightfisted Music Lovers