The Google Future

[SOURCE: Forrester Research, AUTHOR: George Colony]
[Commentary] Google will revolutionize the software business by making it all advertising-supported. Forrester has predicted that Web pages will get replaced by programs -- we call this executable Internet (X Internet). In the future, when you click on your bank's site, servers will download a program to your computer, not static pages. Once that program is installed, you will be able to "converse" with your bank, run financial models, analyze your net worth — do much more than you could have with old Web pages. Google will be the company that leads this revolution. It is already writing programs like Google Toolbar and Google Desktop Search that run on your computer but blur the divide between your desktop and the Internet. And they are very powerful programs. So here's Google's playbook: 1) have the best search; 2) have more of the world to search than anyone else through the digitization of university libraries, earth images, maps, etc.; 3) attract the most advertising and syndication; enabling the company to 4) give all of its software away for free; which enables it to 5) change the rules and economics of the software business and define the future through its pioneering work in X Internet. What does this mean? Find out at the URL below.
http://www.forrester.com/Research/Document/0,7211,38143,00.html