Gigs dials up new MVNO model with AT&T

What Gigs is doing looks a lot like a mobile virtual network enabler (MVNE) because the company enables what we’ve come to know as MVNOs, or mobile virtual network operators that use the facilities-based carriers’ networks to deliver mobile service under their own brands (think SmartLess Wireless or Trump Mobile). But Gigs doesn’t want to be called an MVNE because it does so much more than that – kind of an MVNE on steroids. igs takes care of all the licensing, tax provisioning and associated tasks that are typically the responsibilities of the MVNO/MVNE. It’s partnering with fintech brands like Klarna, the buy-now-pay-later service that already serves millions of users. Klarna’s deal with Gigs allows it to sell unlimited 5G data, talk and text plans to its customers for $40/month – all within the Klarna app. Gigs made headlines when it announced a deal with AT&T to redefine how AT&T delivers connectivity to consumers. It’s a deviation from the usual MVNO relationship in a lot of ways, one of which is AT&T is not hiding the fact that it’s the network powering the services enabled by Gigs.