Four Out Five Americans Online Visit Social Networks

According to Forrester Research, more than four in five US online adults report using social media at least once a month. And while young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older. "This means the time to build social marketing applications is now," said Forrester analyst and report author Sean Corcoran. "Interactive marketers should influence social network chatter, master social communication, and develop social assets -- even if their customers are older."