FIOS TV exec: Cord cutting is growing and changing the TV biz
September 6, 2012
Many cable TV operators still argue that cord cutting doesn’t exist, but Verizon’s FIOS TV director Maitreyi Krishnaswamy thinks it’s real, and growing.
But that’s not all: Krishnaswamy is also arguing that it might change the industry by putting pressure on studios. Cord cutting isn’t just about some people not paying for TV anymore, but also about enabling new and innovative business models, including unbundled subscriptions to individual channels. And Verizon is apparently ready to take the plunge as soon as the wave is big enough.
FIOS TV exec: Cord cutting is growing and changing the TV biz