The FCC Wades Into the Newsroom
[Commentary] The government has no place pressuring media organizations into covering certain stories. Unfortunately, the Federal Communications Commission, where I am a commissioner, does not agree.
Last May the FCC proposed an initiative to thrust the federal government into newsrooms across the country. With its "Multi-Market Study of Critical Information Needs" (CIN), the agency plans to send researchers to grill reporters, editors and station owners about how they decide which stories to run. A field test in Columbia (SC) is scheduled to begin this spring. The purpose of the CIN, according to the FCC, is to ferret out information from television and radio broadcasters about "the process by which stories are selected" and how often stations cover "critical information needs," along with "perceived station bias" and "perceived responsiveness to underserved populations." The FCC says the study is merely an objective fact-finding mission. The results will inform a report that the FCC must submit to Congress every three years on eliminating barriers to entry for entrepreneurs and small businesses in the communications industry. This claim is peculiar. How can the news judgments made by editors and station managers impede small businesses from entering the broadcast industry? And why does the CIN study include newspapers when the FCC has no authority to regulate print media?
The FCC Wades Into the Newsroom