Is Facebook Too Big to Care?

Has Facebook gotten so successful that it doesn’t care what other people think about it?

Mark Zuckerberg has voting control over the company, so he can simply ignore Wall Street as he pursues his vision of the company’s future. Advertisers complain that Facebook keeps changing the rules on how brands can use the service to get their message out. Nate Elliott, a Forrester analyst, wrote this month, “Every day I talk to brands that are disillusioned with Facebook and are now placing their bets on other social sites.” Facebook says that the changes are meant to give more relevant content to its 1.2 billion users and get them to spend more time on the service.