European Commission fines Google €890 million for breaches of the Digital Markets Act
July 23, 2026
The European Commission took two decisions finding non-compliance by Google with the Digital Markets Act for self-preferencing its own services on Google Search, and for putting in place restrictions on businesses to direct consumers to alternative, often cheaper, purchase channels on Google Play. In this regard, the Commission issued Google a fine of €460 million and a fine of €430 million, respectively.
- Self-preferencing: Under the DMA, gatekeepers must not treat their own services more favourably in ranking than third-party services. They have to apply transparent, fair and non-discriminatory conditions to such ranking. The Commission found that Google gives preferential treatment to its own services, including shopping, hotels, transport and sports results, over those of third parties in Google Search, thereby breaching its obligations under the DMA.
- Anti-steering: Under the DMA, app developers that distribute their apps via Google Play should be able to inform customers—free of charge—of alternative, often cheaper, offers, and to direct them to those offers to make purchases, for example on websites or alternative app stores. The Commission found that Google failed to comply with that obligation.
Commission fines Google €890 million for breaches of the Digital Markets Act