Entertainment Associations Team on Parental Control Messaging

The National Association of Broadcasters, National Cable and Telecommunications Association, American Cable Association, Motion Picture Association of America and others have all signed on to the campaign to promote the TV and film ratings systems as easy-to-use parental content control tools. The campaign will include PSAs, theater advertisements, a redesigned website, and a broadcaster education initiative on mental health. The messaging focuses on three things, the three that MPAA chief Chris Dodd emphasized in a speech two weeks ago at the National Press Club: Choice, control, and education.