Delivery is key to keeping viewers connected

In the age of connected TV, "don't touch that dial!" has become "don't change that input!".

Whereas broadcasters were once concerned over viewers changing channels during ad breaks, they are now worried that the public will desert regular television altogether for Internet-based content. About a quarter of TVs sold in the US this year will be able to connect to the Internet and bypass regular programming, according to research by Parks Associates, while WiFi and Ethernet connections are becoming standard on set-top boxes. It is getting just as crowded under the TV. Where there was once just a satellite or cable box feeding it programming, a games console or a Blu-ray player can now supply movies, information services and even live TV over their own Internet connections.