CSG: Consumers Equally Willing to Buy Content from Pay TV and OTT Providers

Consumers are just as interested in purchasing digital content from Pay TV providers as they are from Over-The-Top (OTT) content providers, challenging “the prevalent notion” that OTT content providers are preferred over broadcast Pay-TV operators when consumers purchase digital movies and TV series episodes, according to market research from CSG Systems International. Surveying 1,200 U.S. consumers ages 18-65, CSG found that 71% of consumers are willing to buy content from an OTT provider, while 70% are willing to buy from their Pay TV provider, according to CSG’s “U.S. Pay TV and Digital Content” report.