Comparing American and British Broadband Prices

I’ve regularly heard that U.S. broadband prices are a lot higher than European prices. I found a way to check this when I ran across this article from ISPreview that has a long list of gigabit broadband prices across the UK. The article includes the listed prices for 41 British internet service providers for 2022, 2023, and the current 2025 prices. The prices in the article include the value-added tax, which is administered the same as a sales tax. The VAT on broadband in the UK is 20%, so the ISPs only collect 80% of the prices shown, with the 20% going to the government. The average list price for the UK ISPs in 2025 is £50.9, which is $67.70 in current dollars. Because of the VAT, ISPs only collect the equivalent of $56.42 today. How do the UK list prices compare to U.S. list gigabit prices in 2025? Large U.S. ISPs have an average monthly list price rate of $93.87 in 2025. Many of these ISPs have far lower promotional rates for new subscribers, but it’s still eye-opening to compare the average list price in the U.S. of $93.97 to the average list price in the UK of $67.70, which is only $56.42 after removing the VAT tax. British gigabit list prices are 40% less expensive than U.S. gigabit broadband.