CARU Questions 'Star Trek' Ads Placement In Children's Programming

The Children's Advertising Review Unit (CARU) of the Better Business Bureau has referred ads for Star Trek to the Motion Picture Association of America for its determination of whether they should have been placed in broadcast programming targeted to children. The film is PG-13 for "sci-fi action and violence, and brief sexual content." CARU has interpreted the PG-13 as meaning the ads are not appropriate for shows targeting kids, while the MPAA says that may not necessarily be the case.