Cable Networks Register Sharp Declines

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Summer isn’t exactly a strong ratings playground for cable networks anymore. Top cable networks' ratings continued their decline that began at the end of April -- down 6.8% in July to 18.17 million 18-49 viewers in C3 ratings, the average commercial ratings plus three days of time-shifted data, according to a report by MoffettNathanson Research.

Cable networks traditionally use the summer period to launch their original TV shows. But now broadcast networks also compete with original programming. Analysts note that the growth of digital media is also a factor.


Cable Networks Register Sharp Declines