Cable Accounts for 95% of Alcohol Ads on TV

Between 2001 and 2006, alcohol ads on cable increased with the percentage of teens in the audience, according to a study by the Center on Alcohol Marketing and Youth (CAMY) and UCLA to be published in the American Journal of Public Health. Cable accounts for about 95% of alcohol advertising on TV, according to the group. The study does not assert advertisers on cable were targeting youth, but it says self-regulations don't appear to be working. Advertisers strongly disagree.