Boomers, Seniors Embrace Mobile for Retail

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Mobile shopping is no longer the purview of Gen Y and Gen X, as boomers and seniors are increasingly incorporating mobile into their brick-and-mortar shopping behaviors.

That’s according to new survey results from the Local Search Association and Thrive Analytics, published in their new “Local Mobile Trends Study.” The survey of 1,058 smartphone users found that 69% of older boomers and seniors (defined as consumers ages 54+) use their smartphones at least on occasion to look for deals, compare prices and find reviews while shopping in stores. That’s compared to 97% of Gen Y respondents.


Boomers, Seniors Embrace Mobile for Retail