Are There Superior Technologies?

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It’s easy to say that fiber is better than cable technology or fixed wireless when in real life, broadband customers make this decision. My firm does a lot of broadband surveys every year, and we find customers who are happy with most broadband technologies. The bottom line is that any broadband technology or provider that a customer likes is good for them. For a customer to remain happy for a long time requires technology that works, customer service that is responsive, and a price that customers are happy with. Are there superior technologies? Some networks clearly outperform competitors in a given neighborhood. But the superior technology for any given customer is the one they choose to buy that they are satisfied with. Who am I to argue with a happy customer?


Are There Superior Technologies?