AI large language models contain a LOT of parameters. But what’s a parameter?

An artificial intelligence (AI) large language model’s (LLM) parameters are often said to be the dials and levers that control how it behaves. Think of a planet-size pinball machine that sends its balls pinging from one end to the other via billions of paddles and bumpers set just so. Tweak those settings and the balls will behave in a different way. OpenAI’s GPT-3, released in 2020, had 175 billion parameters. Google DeepMind’s latest LLM, Gemini 3, may have at least a trillion—some think it’s probably more like 7 trillion—but the company isn’t saying. With competition now fierce, AI firms no longer share information about how their models are built. But the basics of what parameters are and how they make LLMs do the remarkable things that they do are the same across different models. Ever wondered what makes an LLM really tick—what’s behind the colorful pinball-machine metaphors? Let’s dive in.