AI Applications for Rural Broadband Providers

Artificial intelligence (AI) is the product of high-speed computer analysis of vast data sets that results in predictive guidance for users. It can be used across a wide range of industries and applications, including broadband network management; medicine and health care; writing and content creation; and customer  service support. AI represents both an opportunity and challenge for rural broadband providers and the communities they serve. AI promises efficiencies and other gains but also implicates privacy, data security  and labor market considerations. This paper provides rural broadband operators with a practical introduction to AI and its applied use for telecommunications and other industries in rural settings. We will explain fundamental AI concepts and terminology while highlighting specific examples of how rural ISPs and other businesses can use AI across business operations, including customer service and administrative management. At the same time, we will explore practical considerations about costs, customer perceptions and the need for thoughtful AI policies to help rural providers navigate these challenges successfully. By serving as both users and enablers of AI, rural ISPs can contribute significantly to the economic development and quality of life in the areas they serve.