Adobe: Smartphone Video Streaming Rises 86% in One Year
Smartphones are leading growth in mobile video streaming, accounting for more than 20% of overall online video streaming in 4Q 2013, according to Adobe’s “The US Digital Video Benchmark, Adobe Digital Index Q4 2013.”
Smartphones overtook tablets as the most popular mobile device for video streaming in December 2012. Usage in 4Q 2013 was up 86% year over year, according to the report. “Mobile video viewing has created a unique opportunity to reach new viewers who can’t be found on traditional TV channels. Understanding the metrics and trends behind this growth will help advertisers and publishers stay on the cutting edge of online video development and delivery,” the report authors write.
Adobe: Smartphone Video Streaming Rises 86% in One Year The US Digital Benchmark (Adobe Digital Index)