22% of US broadband households have a service speed of 100-999 Mbps

New research from Parks Associates finds 22 percent of US broadband households have a service speed of 100-999 megabits per second (Mbps), the most common service tier, although 39 percent of US broadband households do not know their broadband speed. The report, Modern Broadband: Competition and Retention at Gigabit Speeds, notes only 6 percent of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has declined over the past two years. “Interest in gigabit speeds has declined, due partly to limited availability, but also as households prioritize cost over speed,” said Craig Leslie, Senior Research Analyst, Parks Associates. “Of the US broadband households that switched services in the past year, 50 percent did so to get a better price, while 36 percent switched to get better speeds. Households are not seeing the benefits to speed upgrades, especially as providers have conditioned households to differentiate based on pricing.”