Mark Stenberg

For decades, publishers have done everything in their power, from the legal to the not-explicitly illegal, to rank as highly in Google Search as possible. For many websites, traffic from the search engine was their single greatest source of audience and, as a result, revenue. Now though, a handful of influential players in the digital media ecosystem have begun moving in the opposite direction, laying the groundwork for what was once unthinkable: removing themselves from Google Search.