The Bundle Battle: Why Rural Broadband Providers Must Pay Attention to Wireless
Bundling smartphone and home broadband services is a simple idea that’s proving to be a powerful competitive force: People want fewer bills, more savings, and seamless connectivity. These bundles are resonating with customers. And now, the time is coming when rural and regional broadband operators may need to offer something similar. For a long time, rural broadband providers enjoyed relatively stable market conditions. But those market dynamics are starting to evolve. New technologies and new investment – both public and private – are reshaping what rural connectivity looks like.